More than 100 million views

Critical Path 'Girls Level Up'

Although 47% of videogamers are female, only 12% of game developmers are, and #gamergate was only one example of how misogynistic the gaming community can be. Laila Shabir started a coding camp for girls and her program is rapidly expanding around the world. This film documents her own inspirational story and that of the girls, as they go from shy tweens to game designers and as her family watch Laila's dreams come to life. The film is part of Critical Path, an ever-expanding documentary project about the art, craft and culture of videogame design and development-

Dir: Anne Edgar
Artifact Entertainment

Philips 'The Breathless Choir'

Eighteen people who suffer from severe breathing difficulties were brought together with choirmaster Gareth Malone of the BBC’s ‘The Choir’, who taught them to sing in a choir in five short days. This was a complex edit from the audio point of view, as each singer was individually mic'd for all performances. A set of five documentaries. The project website is philips.to/breathless-choir

AWARDS: Cannes Grand Prix, One Show Silver. Best Short Form, Brand Film Festival.

8.5m views.

Agency: Ogilvy/London
Dir: John X. Carey

Philips 'Meet the singers'

The members of the choir suffered from a wide range of breathing problems, such as Cystic Fibrosis, COPD and Asthma. Each had their own challenges as they struggled to sing in the choir.

AWARDS: Cannes Grand Prix, One Show Silver. Best Short Form, Brand Film Festival.

8.5m views.

Agency: Ogilvy/London
Dir: John X. Carey

Philips 'Breathing, Singing & Health'

The very act of singing itself can contribute to good health, expanding lung capacity and working the muscles of the chest cavity. But for those who suffer from severe breathing difficulties, it can have more than just physical effects.

AWARDS: Cannes Grand Prix, One Show Silver. Best Short Form, Brand Film Festival.

8.5m views.

Agency: Ogilvy/London
Dir: John X. Carey

Philips 'The Transformation'

As the singers worked with Garreth, they learned how breathing for singing could teach them how to breathe better in their own lives. The inadequacies in their lung capacity were transformed as they grew in their confidence and abilities under his careful tutelage.

AWARDS: Cannes Grand Prix, One Show Silver. Best Short Form, Brand Film Festival.

8.5m views.

Agency: Ogilvy/London
Dir: John X. Carey

Philips 'The Performance'

The finale for the choir was their performance in Harlem's famous Apollo Theatre. They sang their hearts and lungs out in a rousing performance that defied their limitations and proved that the impossible was possible. This particular film was co-edited with Matthew Prickett of Cut+Run/London..

AWARDS: Cannes Grand Prix, One Show Silver. Best Short Form, Brand Film Festival.

8.5m views.

Agency: Ogilvy/London
Dir: John X. Carey

Dove 'Real Beauty Sketches'

An FBI forensic artist draws portraits of women as they describe themselves from behind a curtain. Then he draws them again as other people describe them. This film details the process and the understandings that come out of this fascinating social experiment. The film launched in April 2013, and within a month became "the most watched viral ad of all time”.

AWARDS: Cannes Titanium Grand Prix, 5 Gold Lions, 21 awards in total. One Show Gold. Adweek called it "a true thing of beauty…the runaway viral success of 2013".

74m views.

Agency: Ogilvy São Paulo
Dir: John X. Carey

Valspar 'Color For The Colorblind'

300 million people around the world suffer from colorblindness. In this film, four subjects experience a new technology that lets them see colours they've always wondered about.

AWARDS: Silver One Show, Super Reggie.

5.5m views.

www.valsparcolorforall.com

Agency: FCB
Dir: John X. Carey

Coca-Cola 'Ricardo Alves'

The remarkable story of Ricardo Alves, a blind football player from Brazil who dreamed of playing football at the highest level. Having won the World Blind Football Cup, Ricardo and his team mates get to do something only ever experienced by winners of the FIFA World Cup.

1.5m views

Agency: Driver
Dir: John X. Carey

eBay 'Jonathan Adler'

Ceramicist, designer and retailer Jonathan Adler shows us around his beautiful beachfront home, filled with an astonishing array of things found on eBay. From a series of films for eBay.

AWARDS: Bronze Clio, 2013

Agency: Digitas
Director: John X. Carey

eBay 'Wheel & Sprocket'

Chris Kegel, a bike shop owner in Wisconsin, finds his personal salvation in cycling, and his business salvation in eBay.

Agency: Digitas
Director: John X. Carey

Google 'Project: ReBrief'

A mammoth B2B documentary project, following the creative process involved in the reinvention of classic American advertising for the digital age, and featuring the original advertising creatives who created the commercials working with contemporary teams. The project comprised a one hour feature and four short documentaries.

Awards: Gold One Show Interactive, Silver & Bronze Clios

Agency: Johannes Leonardo
Dir: Doug Pray

Google 'Project: ReBrief'

The one hour feature film about the reinvention of classic ads on the web.

Awards: Gold One Show Interactive, Silver & Bronze Clios

Agency: Johannes Leonardo
Dir: Doug Pray

Harvey Gabor: Coca-Cola 'Hilltop'

How do you reinvent one of history’s all-time favourite commercials - Coca-Cola’s ‘Hilltop’ - for the digital age? Google brought together the ad’s original creative director, Harvey Gabor, with a team of today’s creatives and technologists, to find a new way to send the simple message around the world - “I’d Like To Buy The World A Coke”.

Awards: Gold One Show Interactive, Silver & Bronze Clios

Agency: Johannes Leonardo
Dir: Doug Pray

Paula Green: Avis-'We Try Harder'

An all-time classic of copywriting, Avis' 'We Try Harder' and 'We're No.2' was the work of copywriter Paula Green in the 1970s. Now she updates the concept with technology and animation as the concept of customer response in the modern age is expanded.

Awards: Gold One Show Interactive, Silver & Bronze Clios

Agency: Johannes Leonardo
Dir: Doug Pray

Amil Gargano: Volvo-'Drive It Like You Hate It'

Volvo's classic ad campaign personified a shift in copy to a blunt approach that didn't fawn over the brand. The ad’s original creative director, Amil Gargano, and a team of today’s creatives and technologists came up with a way to update the concept for a real-time, data-driven age.

Awards: Gold One Show Interactive, Silver & Bronze Clios

Agency: Johannes Leonardo
Dir: Doug Pray

Howie Cohen & Bob Pasqualina: Alka-Seltzer-'I Can't Believe I Ate The Whole Thing'

The comedy of Alka-Seltzer's classic campaign featuring a dyspeptic overeater gets updated by the ads' original creators, Howie Cohen and Bob Pasqualina and the team into a localized, online sitcom.

Awards: Gold One Show Interactive, Silver & Bronze Clios

Agency: Johannes Leonardo
Dir: Doug Pray

Toyota 'Volcano Hopping in Chile'

Two professional off-road drivers take a Toyota Tundra TRD PRO truck offroading in the most extreme terrain and try to drive to the top of volcanoes in Chile. Six days after they left, one of the neighboring volcanoes exploded.

Agency: Saatchi & Saatchi/LA
Dir: Doug Pray

Target 'The Garden'

A film from a package of short documentaries and spots for Target, showing the work of their community programs.

Agency: Deutsch LA
Dir: Lucy Walker

Del Valle 'Affection'

A beautiful film about motherhood and how as mothers pass down their own values, the world benefits.

Agency: Wieden+Kennedy/São Paulo
Dir: John X Carey

Principal Financial Group 'Free Cab Rides'

"Free Cab Rides for Free Financial Advice" was the promise of the Principal Financial Group. Filming on the streets of New York and Chicago, a selection of people from all walks of life and every age group talk openly about their personal financial situation to professional advisors - in the back of a cab.

Agency: TBWA/Chiat/Day
Dir: Doug Pray & Jonathan Hock

Sony 'Project Shiphunt'

For Project Shiphunt, five high school students joined the research teams of The National Oceanic & Atmospheric Administration and Woods Hole Oceanographic Institute to search for shipwrecks in Lake Huron. These profile films go behind the project to reveal their lives.

AWARDS: Bronze One Show Entertainment.

Agency: 180 LA
Dir: Paul Bozymowski

Scion 'High Gear - Danny Farahirad'

Danny owns and runs a bicycle shop in Downtown Los Angeles with his father, and business is booming. They've changed their name to justridela.com since this film was made, by the way.

Agency: Attik
Dir: Doug Pray

Scion 'Healthy Mission - Bryant Terry'

Bryant is a chef, cookbook author and food activist living and working in Oakland. Between growing backyard food, bringing better food into neglected communities and public appearances, he's a busy man. You can find out what he's up to at his website.

Agency: Attik
Dir: Doug Pray

Scion 'Life of Music - Travis Hayes Busse'

A set of films featuring real people who were given multiple cameras and asked to document their own lives for a month. This resulted in a complete mountain of footage, understandably. Travis is a recording artist and music promoter living and working in San Francisco. You can find him and his music at his Facebook page.

Agency: Attik
Dir: Doug Pray

Scion 'Life, Camera, Action - Levi Maestro'

Levi is an online filmmaker, skateboarder and entrepreneur with his own line of branded products and projects.

Agency: Attik
Dir: Doug Pray

Scion 'Street Friendly Food - Lisa Nativo'

Lisa and her friends started their own food truck and catering business honoring their Italian background.

Agency: Attik
Dir: Doug Pray

YouTube 'Proud To Play'

A film for YouTube, celebrating the idea that the FIFA World Cup brings together people from all backgrounds and experiences through a shared passion for sport and life.

6m views

Agency: 72 & Sunny

Toyota 'Space Shuttle Endeavor Pull'

On the way to its final resting place at the California Science Center, NASA's Space Shuttle Endeavour was towed across a Freeway by nothing more than a standard, off-the-shelf Toyota Tundra pickup truck. I cut this film for the project, showing how the Tundra is entirely American-built.

AWARDS: Gold, One Show.

Agency: Saatchi & Saatchi/LA
Dir: Paul Bozymowski

Minute Maid 'The Holiday Store with Nothing to Sell'

Minute Maid built a store with nothing to sell, but everything to give. People were able to write heartfelt letters of appreciation to their moms and dads and have letters giftwrapped for the holidays.

> 2.4m views


Agency: Doner
Dir: Kyle Ruddick

Tostitos 'The Party Safe Bag'

A short film about the effects of drunk driving, the victims and perpetrators. Tostitos wants to focus attention on the DUI issue, and to that end created a unique bag of chips that is more than it seems.

> 5.4m views (short doc and spot combined)

Agency: Goodby Silverstein
Dir: John X. Carey